(DailyChive.com) – Jennifer Rubin, a columnist for The Washington Post, recently gave some blunt advice to Democrats: if they want their message to stick, they need to make it simple, sharp, and impossible to ignore. On her podcast, Jen Rubin’s Green Room, Rubin explained, “You have to boil it down to nuts and bolts and you have to be pithy.”
She didn’t just stop there. To drive home her point, she gave a bold and shocking example: “Republicans want to kill your kids. It’s actually true.”
For Rubin, this wasn’t just about theatrics. She argued that many Americans don’t consume political news at all—not from newspapers, CNN, or even Fox News. To reach these people, Democrats must clearly communicate the facts. Rubin gave a few examples of what she thought voters should hear: “You don’t have a vaccine because Republicans blocked funding. You’re not getting a child tax credit because they refused to extend it. Democrats, on the other hand, delivered a chip manufacturing plant, creating thousands of jobs, thanks to efforts by a Democratic president and governors.”
Her key message? Democrats need to focus on results and tell voters why they’re seeing changes. But it’s not just about being truthful; it’s about making the message stick. She emphasized the importance of making things as direct and emotional as possible, even if that means hitting Republicans with harsh accusations. Rubin elaborated, saying, “If you’re against vaccines, stop medical research, or allow minors to buy semi-automatic weapons, you’re complicit in harm to children. It’s that simple. It’s that direct. And you have to repeat it again and again.”
Not everyone was convinced by Rubin’s strategy. Many on social media criticized her remarks. Mollie Hemingway from The Federalist called Rubin’s take unhinged and questioned why The Washington Post continues to feature her work. GOP strategist Matt Whitlock commented sarcastically, pointing out that Rubin’s commentary is consistently extreme. Meanwhile, Ben Shapiro, editor emeritus at The Daily Wire, weighed in, saying, “Democrats talk about saving lives while promoting abortion clinics outside their national convention.”
Rubin’s approach has sparked a heated debate about political messaging, leaving some to wonder whether shock value helps—or backfires.
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